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Formata Produções is a production company based in São Paulo, Brazil that works to produce high quality entertainment in the areas of television and digital media. We are set to create and produce from primetime entertainment to comedy and factual entertainment.

Main Activities: Distribution e Production

Content Genres: Branded Entertainment, Comedy e Reality Shows

Previous Partners: Tom Cavalcante, Luiz Eduardo Soares, Newton Cannito, Augusto Cury and Danilo Gentili

Content Broadcasted In: MTV (Brazil), SBT (Brazil), Multishow (Brazil) and Canal Sony (Brazil).


Daniela Busoli
Daniela Busoli Daniela Busoli +55 (11) 2164-3469 contato@formataproducoes.com.br
Leonardo Lessa
Leonardo Lessa Leonardo Lessa +55 (11) 2164-3469 contato@formataproducoes.com.br

Rua Othão, 285 - Estúdio 5
São Paulo / SP
+55 (11) 2164 3469

Wedding Factory

Reality Shows / Series / Full HD

Format: 16 x 52'

Target: All ages

Project status: In Production

Looking for: Distribution

Synopsis: This is a show of stories and not just a wedding show. More than showing the preparation for the ceremony, Wedding Factory shows inspiring and emotional stories of people transformed by love. Showing that people still believe that sharing their life with someone else is the way to happiness. The show will make dreams come true.

To be completed in: 2017

Broadcasted: SBT (Brazil)


Reality Shows / Series / Full HD

Format: 14 x 30'

Target: Adult

Project status: Finished

Synopsis: Entubados is a reality show that shook up the TV and internet. Hosted by a famous comedian, predominantly with millions of followers on social media platforms, the show combines eight big names on YouTube to do what they do best: videos! The show was transmitted live, twice a week, on TV in order to exploit the audience interactivity on social medias.

To be completed in: 2016

Broadcasted: Canal Sony (Brazil)

Teaser: https://vimeo.com/179492331

A Grande Farsa


Format: 20 x 44'

Target: Adult

Project status: Finished

Synopsis: In this studio based entertainment show, nothing is what it seems. Our host and comedian Ceará and his many characters and impersonations will make the audience laugh as never before. From stand up routines to hilarious sketches, this is the show that you can't miss!

To be completed in: 2015

Broadcasted: Multishow (Globosat)

Teaser: https://www.youtube.com/watch?v=H64gc6VRxso

Hell's Kitchen Brazil

Format: 13 x 45'

Target: Adult

Project status: Pre-Production

Looking for: Pre-sales

Synopsis: The acclaimed hit show "Hell's Kitchen" is back for its third season. A group of aspiring chefs will be put to the test, to prove that they can run a kitchen and dispute a money prize, but can they handle the pressure?

To be completed in: 2015

Co-production: SBT and FremantleMedia BR

Papito In Love

Reality Shows

Format: 13 x 45'

Target: Adult

Project status: Finished

Synopsis: In the Second Season of Papito in Love, our rockstar Supla will give love a second chance. He is comitted to find the one and marry her! A comission formed by family members and close friends will guide the contenders to Supla's heart. Can he find true love?

To be completed in: 2015

Broadcasted: MTV (BR)